D Express finds ideal parcel locker locations while saving 700+ hours of work

At a glance

D Express teams up with Mily Technologies to introduce new parcel lockers and maximize their use.

• 100 parcel lockers reached across Serbia
• 700+ saved hours 
• >95% reduced time to decision
• x2 utilization of parcel lockers

The client

D Express is one of the leading courier companies in the Republic of Serbia. They were the first to introduce parcel lockers to the Serbian market in 2020. D Express delivers more than 65,000 parcels daily with a fleet of 750 vehicles.

Fast, precise, and reliable deliveries rely heavily on data, and the D Express team also uses the Mily Tech platform to improve their operations continuously.

The challenge

Throughout 2021, D Express planned to introduce new parcel lockers. But, the critical problem was: how to choose a good location for a parcel locker? 

Good placement is quite a hurdle as delivery vans, and recipients need to access them easily, they cannot be quickly moved around, and ROI needs to be prompt. Moreover, their visibility and promotional aspects also need to be considered. 

Not only did the use of the Mily Tech platform help rapidly identify ideal locations, but also to immediately tell with high confidence which existing lockers were wrongly placed and what would be better alternatives. 

Having all the necessary information in one place was the key to quick decision-making.

The result

In September of 2021, D Express introduced 40 more parcel lockers reaching 100 parcel lockers across Serbia. This was accomplished while reducing decision-making time by more than 95% compared to the previous method.

“We arranged two teams with identical entry premises at their disposal. One team used the MIly Tech platform and needed only 20 hours to propose locations for new parcel lockers. The other team needed over 720 hours.“‍

Nevenko Lazović, Supervisor for Serbia at D Express

Six months after implementing the suggestions from Team One, their recommendations proved successful. However, D Express wanted to test out some of the locations proposed by Team Two, which the first team deemed inefficient. After only a couple of months, location suggestions from Team Two were confirmed unprofitable. 

Additionally, 10% of the parcel lockers introduced in 2020 were moved to new locations, doubling their utilization without marketing efforts.

If you're planning to add new parcel shops, lockers, or hubs to your network, request a demo and see how the Mily Tech platform can help smoothen that process.