Planning and managing out-of-home delivery networks is a complex process. A part of the complexity is due to the large amount of data that needs to be collected and processed, as well as the involvement of numerous people.
To execute this process properly, teams need to be able to communicate effectively and share necessary information both internally and with stakeholders. Yet information is shared during meetings and through emails, accompanied by numerous screenshots and spreadsheets.
With the current way of keeping everyone in the loop, it's easy for things to get lost in the shuffle. This makes it difficult to provide feedback, reach agreements, and track progress.
Today, we’re launching the Collaboration Suite – an addition to our OOH delivery analytics solution, which helps teams in charge of out-of-home networks make better decisions together.
The Collaboration Suite allows you to create, save, and share maps for spatial analysis while staying in control with fine-grained permissions.
It also eliminates the need for lengthy emails and back-and-forth communication across multiple tools. Share ideas and feedback exactly where you work.
Having one central place through which all team members work together makes it easier to decide whether or not to pursue a location, which parts of the network to optimize, or even cut some of the delivery routes – in real-time.
And by keeping a record of what worked well, you can create a playbook for network success, making future planning and sharing knowledge across teams easier.
In short, without a good way to collaborate, the best of your teams’ efforts stay siloed and disjointed. But with it, you’ve possibly gained the missing link to planning and managing OOH networks effectively.
Interested in learning how your team can use Mily Tech to collaborate? Book a demo.